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The bigger, better and bolder

Posted on April 27 2018

Aayushi Vasishat

The bigger, better and bolder

The bigger, better and bolder: The second installment of India Intimate Fashion Week summed up

 

With India Intimate Fashion Week returning this year with the second installment, things only heated a notch up. Declared a success in the very first season previous year, IIFW just got bigger, better and bolder this year. India Intimate Fashion Week (IIFW), the platform was designed with an aim to shed a powerful spotlight on various facets of the intimate apparel industry.

 

Carrying its previous year theme of #BooTheTaboo ahead, cleverly ideated to break the taboo around lingerie and it's over sensitization, the IIFW platform is bold, beautiful and unique in its own way.

Held on April 22, 2018 at Hotel Leela in Mumbai, IIFW 2.0 featured both emerging and established brands and designers, manufacturers and distributors from India and around the globe, depicting spanning market categories of lingerie, loungewear, sleepwear, legwear, lingerie accessories, men’s underwear, swimwear, beachwear, shapewear and much more.

We catch some quick glimpses of all that set IIFW 2.0 apart-

 

  1. The Intimate Debate

For the first time, a panel sat together to grace ‘the intimate debate’, where reputed names of the industry spoke about the intimate fashion scenario in India and across the globe. La Intimo’s brand consultant Mr. Rajeev Narang was the part of the panel where future intimate fashion in India and the taboos surrounding the same were talked about.

 

  1. The participants

Increased number of participants as compared to the previous year, who gave all of us some serious inner fashion goals contributed in their respective ways to make IIFW2.0 a huge success

 

  1. The curvalicious divas

With the theme #BooTheTaboo IIFW  aimed to shun all the body shamers. An all exclusive curvy inner fashion sequence featuring plus-sized divas was definitely the highlight of the event.

 

  1. New launch by La Intimo

La Intimo showcased its new collection at the IIFW2.0. La Intimo launched 4 new themes for intimate fashion. Any guesses what they are? Watch this space for more action from IIFW2.0  

 

What did you like the most about IIFW2.0? Share in the comments below.

Author- Aayushi Vasishtha

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