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About Us


La Intimo means “the intimate” in Spanish. As the name suggests, the brand is concerned about intimate clothing. We do not consider lingerie as just another piece of clothing, but it aims high to synonym lingerie with words such as comfort and fashion. With women stealing the show when it comes to lingerie, men somehow get ignored. 


La Intimo come with a magazine lace n lingerie 2015 is India’s original Lingerie magazine which has been the Voice of Indian brands Internationally, from being a part of the Biggest Trade alliances


La Intimo is the first and one of a kind to launch a classy and premium collection of under-linen for men. We maintain fashion with a sophisticated touch, ideal for all those perfectionists out there who do not like to compromise even on what they wear below their clothes. 

With a premium product range and high-end materials used, La Intimo is favorite of many!


Yogesh Mittal - Director, La Intimo who presented their exclusive menswear and womenswear collection during the first season of India Intimate Fashion Week talks about IIFW 2017. India Intimate Fashion Week (IIFW India ) is a platform designed to shed a powerful spotlight on all facets of the Indian intimate apparel industry.


Our Vision-

Elite string Pvt. Ltd. create Powerful Respected Intimate Innerwear brand for men.


DNA- Integrity

Our Value-

Imagine- Ignite-Integrate


Our Mission-

To achieve revenue target of Rs.25 cr by the year 2025 by developing new/imaginative product range & opening new geographical & using new technology & Empowering people to optimized growth.

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