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Believe. Lead. Succeed- La Intimo in Lufthansa Runway To Success Season 5

Believe. Lead. Succeed- La Intimo in Lufthansa Runway To Success Season 5

Believe. Lead. Succeed- La Intimo in Lufthansa Runway To Success Season 5

One day, a man was gifted an exotic innerwear by his wife on the occasion of their wedding anniversary, and that is when it stuck him, why is male innerwear vogue so under-rated, why isn’t it so common. That is how it all began. The man in the story is called Yogesh Mittal, the woman is called Ankita Mittal, and the beginning with no end is called EliteString Apparels (La Intimo).

Fast Forward to the year 2018 and your much-loved startup, La Intimo is sharing the limelight with several coveted startups to win the title of the best. Having reached the semi-finale of the fifth installment of the ‘Runway To Success’- the platform that has given recognition to several startups in the past, we can’t help but reminisce some of the important moments from La Intimo’s journey that kept us going better.

La Intimo in Lufthansa Runway To Success Season 5

Being a risk taker in business is not the same as being reckless. Nevertheless, the word "risk" has a negative connotation to most of us, implying danger and possible loss. For true entrepreneurs, the risk is viewed as a positive, with its implied challenge to overcome the unknown and hitting the big return. In fact, the risk is an integral part of life, as well as every business, yet so few people learn to manage it properly, or even want to think about it. One way to learn is to understand better how successful entrepreneurs approach to risk and look at actual strategies they use for success. Keeping all this in mind, we feel it’s better to address Yogesh Mittal as a RISK TAKER, rather than calling him the MD of La Intimo.

La Intimo began its operations in the year 2013. “Despite financial stress in the initial years and professional stress at times, this business has been an incredible learning experience”, recounts Yogesh Mittal. Giving all the credit of his success to his family, Yogesh highly regards his wife Ankita Mittal’s support and his brother Neeraj Mittal’s undeterred faith in him and his vision, which always motivated Yogesh to keep working on La Intimo despite constant doubts and low times. Gradually, La Intimo started grabbing eyeballs. Yogesh Mittal always cherishes his first feature in the magazine 'LaceNLingerie' in the year 2015.

Another important moment we’d like to share was when La Intimo participated in the first ever India Intimate Fashion Week (IIFW), a platform dedicated to intimate wear/ lingerie with an aim of breaking stereotypes about intimate fashion.

With the passage of time, La Intimo has expanded to an extent of being called an established brand name. La Intimo Premium Intimate wears are now available across all leading e-commerce platforms. The website (, Snapdeal, ShopClues, Flipkart, Amazon, LimeRoad, Paytm, Voonik, Home Shop18, you can fill in your carts anywhere and everywhere.

Yogesh Mittal, having built a successful life for himself and his family is not just a leader with enormous vision but is a gem of a person too. He believes in helping others succeed and stands for making others successful. He always makes his employees believe that their efforts matter and there’s a bigger purpose to what they’re spending many of their waking hours on. 

The journey in Lufthansa Runway to Success for La Intimo has been one joy ride. La Intimo is now eyeing to win the Viewers’ Choice Poll.

Well if we win it, then that would be well deserved. What do you have to say?

 Stay Tuned on ET NOW where we’d be covered live on January 20, 2018!!


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